Branded Content Policy
TikTok API Compliance — April 2026
This page describes BB Post's Branded Content Policy as required by the TikTok API Terms of Service.
What is Branded Content?
Branded content on TikTok refers to content that promotes a brand, product, or service in exchange for payment or other incentive. TikTok requires creators to disclose branded content using TikTok's built-in disclosure tools.
BB Post and Branded Content
BB Post is a scheduling tool that publishes content on behalf of users. BB Post does not create sponsored content or act as an advertising intermediary. Users who schedule branded content through BB Post are responsible for:
- Complying with TikTok's Branded Content Policy.
- Using TikTok's branded content disclosure toggle where required.
- Disclosing paid partnerships and sponsored content as required by law.
TikTok Branded Content Resources
For TikTok's official branded content requirements, refer to TikTok's Branded Content Policy.
Contact
Questions about branded content compliance? Open a discussion on our GitHub Discussions.